Growing in a mound 5-6 feet tall and wide, American Beautyberry (Callicarpa americana) is ideal for use as an accent shrub, in groupings, or as a natural hedge in sunny to partially shaded landscape or woodland borders. It is a must for bird gardens and the branches with berries are a great addition to floral arrangements. A fine addition to bird gardens, native plant gardens, cottage gardens, sunny woodland gardens, and purple theme color gardens.
 
With magenta berries putting on a brilliant fall-to-winter show, this shrub holds up to its name. The beautyberry is low-maintenance, easy to grow, and a magnet for birds during the cold months.
Produces bright magenta berries in fall and winter
Attracts 40 different bird species
Displays small, pollinator-friendly flowers that are light lavender to pink from June to August
Provides the best berry production when planted in groups